Building a Powerful Brand Identity
Your brand identity is more than just a logo or a catchphrase. It’s the essence of your business—its personality, values, and promises—woven together to create a cohesive story. A powerful brand identity does more than make you recognizable; it fosters trust, loyalty, and emotional connections that fuel long-term marketing success. Start with Purpose Before […]
Small Business Checklist for the new year
As we start the new year, be sure to take a moment to review your 2022 business year and plans for 2023. It is paramount to reflect on the past year, celebrate the accomplishments, and set goals for the future. We’ve put together a few prompts and questions to generate some ideas and inspiration as […]
Why seasonal content matters
Creating seasonal content is key to keeping your business trending on all platforms. Whether it be Facebook, Instagram, Pinterest, or even Google, you need to know what people are searching for, even more directly, what your target audience wants to see. Some companies have products that naturally lend well to this (for example, candles, clothing, […]
August Inspiration
We feel inspired by the mix of warm and cool colors in this curated August color palette. There is something magical about this time of year, you can just barley see fall on the horizon and the warm colors tones it brings, but it’s still very much the dead of summer and you breathe in […]
Resources To Help You Run Your Business
We are big believers in no business is an island, the more resources you connect to the easier it will be to operate smoothly and efficiently. We have put together a few of our favorites to help you effectively run your company. 1.Planoly Good content creation takes time and forethought. Just throwing pretty photos out […]